The Trinci Philosophy

Trinci pays the utmost attention to the quality of raw materials, the roasting processes and all those aspects that revolve around the world of coffee and cocoa. The values at the basis of the Trinci philosophy are the protection of biodiversity and the support of farmers in developing countries.

coltivazione e consumo caffè

Craftsmanship and Innovation

Experience in the art of artisan coffee roasting is the first indispensable value in Trinci’s production philosophy. Andrea acquired his passion for the world of coffee from his father, who inaugurated his first shop in Florence in 1939.

His experience begins here. The family tradition was then reinterpreted with an attentive eye to innovation.

The continuous research for quality, starting from raw materials to coffee in the cup, over time, has prompted Trinci to make craftsmanship coincide with the introduction of new technologies.

This made it possible to respond promptly to new market needs.

caffe fair trade trinci torrefazione

The Fair-trade Brand

The Fair-Trade certification attests the commitment of Trinci to defend the rights of those who grow and harvest coffee, especially in developing countries.

Fair-trade products not only guarantee a better life for farmers, but also allows them to invest in improving production and quality.

presidio slow food trinci

Slow-food Coffee

Since 2004 Andrea Trinci has collaborated with the Slow-food foundation for non-profit biodiversity. In particular, he works with coffee from the Highlands of Huehuetenango in Guatemala, and the cocoa from Chontalpa in Mexico. Part of the proceeds that Trinci obtains from sales of Slow-food products is donated to the foundation.

In 2005, moreover, he was the protagonist of a particularly ambitious project: the creation of an artisan roasting inside the “Lorusso e Cotugno” district house. The management of this particular roasting is entrusted to the Pausa Café social cooperative and to a group of prisoners to whom Andrea teaches the art of roasting.